CONTRACTOR BENEFITS
Program Benefits
Covers all brands of equipment
Offer up to 2 years from installation
Fully insured and legally compliant
$125 & $175 per hour labor rate options
Transferable to new homeowner within 90 days
($30 transfer fee)
Pay with a P.O. or credit card
Simple online dealer portal
Add revenue and profit with the initial sale & increase Preventive Maintenance sales
All plans start 91st day from purchase
Free sales training upon request
Up to 60 days to submit claims
Claims are paid within 30 days
CONTRACTOR BENEFITS
VALUE | RISK REDUCTION | CUSTOMER SATIFACTION | PROFITABLITY | EQUITY
Why do you as a contractor need a program like coolCARE & how can it it positively effect your business?
VALUE
The Additional Value that protection plans add to a contractors proposal is the greatest benefit of the coverage. This value can help contractors sell more jobs and higher efficiency equipment when packaged together and used as a closing tool. Protection plans justify a higher price than competitors in the same market place by providing a comprehensive peace of mind coverage.
LESS RISK
The Reduction of Free-Callbacks for labor repairs that contractors are exposed to with the required given labor can be limited to 90 days as claims can be submitted on the 91st day after policy registration. Free-callbacks can cripple a service company and limit the ability to keep quality technicians,. Contractors choosing to include coverages on all installs can rest assured that revenue is still coming in for unexpected equipment failures that are typically a loss against new sales generated.
CUSTOMER SATIFACTION
Customer Retention is another great benefit of adding protection plans to offerings. Coverages give contractors ability to lock-in the customers peace of mind and also seasonal maintenance program renewals. Drastically reducing the negative customer reviews and gaining more positive referral customers.
PROFITABLITY
The Profit made from the sale of protection plans adds another source of revenue with little overhead. A simple go to market strategy will guarantee added profit on every installation if implemented properly to the offerings.
EQUITY
The business’s Equity is increased when a contractor has an agreement that locks-in a customer to their business and compensates them to repair or replace equipment. Acquisition teams for buying groups are analyzing the pros and cons of each business, taking in consideration total protection plans, seasonal maintenance contracts, and technicians when determining a value for a business. So rather than simply sell a phone number, list of customer contacts, and some trucks, you should pay attention to what positively effects the evaluation of your company.
HOW SHOULD YOU OFFER PROTECTION PLANS TO CUSTOMERS?
Keep it Simple.
Make your warranty process EASY.
Use an inclusive warranty concept to add-in coverage options to increase value to your offerings, and most importantly keep customers and your profits.