CONTRACTOR BENEFITS
VALUE | LESS RISK | CUSTOMER RETENTION | PROFITABLITY | EQUITY
Why do you as a contractor need a program like coolCARE & how can it it positively effect your business?
VALUE
The Additional Value that protection plans add to a contractors proposal is the greatest benefit of the coverage. This value can help contractors sell more jobs and higher efficiency equipment when packaged together and used as a closing tool. Protection plans justify a higher price than competitors in the same market place by providing a comprehensive peace of mind coverage.
LESS RISK
The Reduction of Free-Callbacks for labor repairs that contractors are exposed to with the required given labor can be limited to 90 days as claims can be submitted on the 91st day after policy registration. Free-callbacks can cripple a service company and limit the ability to keep quality technicians,. Contractors choosing to include coverages on all installs can rest assured that revenue is still coming in for unexpected equipment failures that are typically a loss against new sales generated.
CUSTOMER RETENTION
Customer Retention is another great benefit of adding protection plans to offerings. Coverages give contractors ability to lock-in the customers peace of mind and also seasonal maintenance program renewals. Drastically reducing the negative customer reviews and gaining more positive referral customers.
PROFITABLITY
The Profit made from the sale of protection plans adds another source of revenue with little overhead. A simple go to market strategy will guarantee added profit on every installation if implemented properly to the offerings.
EQUITY
The business’s Equity is increased when a contractor has an agreement that locks-in a customer to their business and compensates them to repair or replace equipment. Acquisition teams for buying groups are analyzing the pros and cons of each business, taking in consideration total protection plans, seasonal maintenance contracts, and technicians when determining a value for a business. So rather than simply sell a phone number, list of customer contacts, and some trucks, you should pay attention to what positively effects the evaluation of your company.
Program Advantages
Covers all brands of equipment
Sell MORE Equipment & Value
Sell MORE High Efficiency Equipment & Value
Offer up to 2 years from installation
Fully insured and legally compliant
Choose your warranty repair rate $125 & $175 per hour labor rate options
Transferable to new homeowner within 60 days ($30 transfer fee)
Pay with a P.O. or credit card
Simple 3- tab online dealer portal
All labor plans start 91st day from purchase
Free sales training upon request
Up to 60 days to submit claims.
Claims are paid within 30 days.
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EQUIPMENT TYPES
RESIDENTIAL PRODUCT TYPES
Residential coolCARE agreements can be purchased/sold for most all equipment brands up to 2-years from installation/start up date.
Call your installing dealer or authorized coolCARE dealer for available eligibility for your equipment.
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HVAC Equipment
AC/HP Complete Split Systems
AC/HP Package Unit
AC/HP Condensing Unit
Air Handler/Furnace
Evaporator Coil
Geothermal Split System
Ductless Mini Split Complete System
Wine Units
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HVAC Accessories
Air Cleaner
ERV
Thermostats
UV Lights
Zoning System (up to 4)
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Plumbing Equipment
Tanked Water Heaters (up to 120 gallons)
Tankless Water Heaters
Water Softeners
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Electrical
Generators
COMMERCIAL PRODUCT TYPES
Commercial coolCARE agreements can be purchased/sold up to 1-Year from installation date for all equipment brands.
Pricing is fixed for applications up to 40 Tons. Products over +40 tons are specialty quote coverages. Call or email us for pricing.
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HVAC Equipment
Furnace/Air Handlers (up to 200 Tons)
Split/Package Units (up to 200 Tons)
Condensers (up to 200 Tons)
Chillers (up to 200 Tons)
Boilers Residential/Commercial (up to 6M BTU)
VRF & VRV Systems
Commercial Refrigeration
Compressors (up to 200 Tons)
Motors
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Accessories
Air Cleaner
ERV
Thermostats
UV Lights
Zoning System
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Plumbing
Water Heater
Water Heater Power Vent
Water Heater Tankless
Water Softener
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COVERAGE TYPES & TERM LENGTH
RESIDENTIAL COVERAGE TYPES
coolCare covers all brand types and has 3 options of coverage. Each option chosen should be based on the given OEM Limited Warranty Period. If you’re uncertain of the refer to you equipment manufacturer warranty. Coverage does not replace the manufacturer’s warranty, but provides additional benefits during the term of the manufacturer ’s warranty. Losses covered by the manufacturer during the manufacturer’s warranty period are not covered under the coverage.
LABOR ONLY COVERAGES - Covers the labor for repairs covered under the original Manufacturer limited parts warranty. 1, 2, 3, 5, 10, & 12 years. *labor starts 91st day from purchase date & expires from install date
PARTS ONLY COVERAGES - Extends the parts covered under the original manufacturer limited parts warranty after the OEM expires. 2nd-5th years, 2nd-10th years, 6th-10th years, 10-12th years *parts coverage wont apply until OEM coverage expires
PARTS & LABOR COVERAGES - Covers the labor for repairs covered under the manufacturer limited parts warranty. Extends the parts covered under the original manufacturer limited parts warranty once the equipment being covered is out of warranty. 10 years labor & 2nd-10th year parts, 10 years labor & 6th-10th year parts, 12 year labor & 10th-12th year parts *labor starts 91st day from purchase date and expires from install date *parts coverage wont apply until OEM coverage expires)
EXCLUSIONS - considered preventative maintenance items or workmanship failures: air filters, drain lines, condensate pumps, refrigerant lines, ducts, welding, electrical wiring external of the equipment, bulbs, humidifier, fuses or breakers, unless part of the original unit as provided by the manufacturer and/or sta
Commercial Coverage Types
LABOR ONLY COVERAGES - Covers the labor for repairs covered under the original Manufacturer limited parts warranty. 1, 2, 5, & 10, years. *labor starts 91st day from purchase date & expires from install date
PARTS ONLY COVERAGES- Extends the parts covered under the original manufacturer limited parts warranty after the OEM expires. 2nd-5th years, 2nd-10th years, 6th-10th years, *parts coverage wont apply until OEM coverage expires
PARTS & LABOR COVERAGES- Covers the labor for repairs covered under the manufacturer limited parts warranty. Extends the parts covered under the original manufacturer limited parts warranty once the equipment being covered is out of warranty. 5 years labor & 2nd-5th years parts, 10 years labor & 2nd-10th year parts, 10 labor & 6th-10th year parts, 1-12th labor & 10th-12th year parts *labor starts 91st day from purchase date and expires from install date *parts coverage wont apply until OEM coverage expires)
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LABOR ALLOWANCE
CLAIMS SUBMISSION
Claims can be submitted with-in 60 days from service repair date
Contractor work order with homeowner signature must be attached to each claim
Distributor/OEM invoice must be attached to each claim for validation and reimbursement when applicable
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HOW TO GO TO MARKET
Keep it Simple.
Make your warranty process EASY.
Use an inclusive warranty concept to add-in coverage options to increase value to your offerings, and most importantly keep customers and your profits.
Contractor Checklist Getting Started
Start by choosing your labor rate $125, $175 (We suggest a quick check of your total annual number of OEM part warranty filings when choosing labor rate)
Residential
Commercial
For each equipment type select coverages to offer.
OEM Coverage Term =
Included Labor Term =
Added Labor Term(s) =
Added Parts Term if needed =
Retail Price for added terms = $
Want to offer more than 1 term option to you customer? Try these options.
Option 1 Stacking:
This plan works by including a short term coolCARE coverage of (1,2,3, or 5 years) on every new install and then an upgrade purchase option is available to the customer for max OEM parts matching term of 10 years.
It introduces coverage options to customers, and allows contractors to educate the gaps in the given coverage.
Example of Stacking:
AC Complete Split System
OEM Coverage: 10 year Limited Part Warranty (when registered)
Included Labor Term: 3-year coolCARE Protection Plan Built-in at $450.00
Added Labor Term: 7 additional years to match the 10-year Limited OEM Warranty optional at $800.00
Option 2 Withdraw:
This strategy works by including a matching protection plan with the given OEM term on every install. Then if the homeowner doesn't want or in some cases need the added value of locking-in the term coverage, offer a withdraw to shorten the length of the labor protection plan 5,3,2,or 1 years to protect the customer.
Example of Withdraw:
AC Complete Split System
OEM Coverage: 10 year Limited OEM Part Warranty (when registered)
Included Labor Term: 10-year coolCARE Protection Plan Built-in at $1250.00
Reduced Term: 3-year Labor Protection Plan- Discounted Price -$800.00
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DEMO MARKETING
MARKETING OUTLINES SHOULD ALIGN WITH YOUR SELLING STRATEGY
Let us help you design the perfect option for your company to offer protection plans to your customers. Tell us the following so we can match you with a template option below.
Applications (residential commercial)
Equipment types to list
Included options (term, application)
Optional options ( labor, parts, term)
Retail Pricing (yes, no)
Branded Logo(s)
Company information
Optional
Registration order form (homeowner/ equipment info)
Consumer opt out section
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Commercial Package Unit & Split System Offer Sheet
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Good | Better | Best Residential Full Systems
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Residential New Equipment - No Pricing
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Residential New Equipment w/ Pricing 10-year
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New Equipment Sales
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Re-Offer and Lost Bids
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Consumer Trifold
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Spanish - Offer Sheet
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Spanish - Trifold
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Spanish - Sale Sheet
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Contractors Piece
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Plumbing Trifold
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Counter Flyer
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GREEN LIGHT YOUR PLAN
coolCARE Available Training
SALES | TECHNICIANS | ADMINISTRATION
Once you have a plan in place to utilize the the coolCARE offerings you should schedule training sessions with your team. Highlighting what options you’ve selected and how to present the options to your customers. The goal with the launch is to ensure that your company can sell, purchase, and process claims. Schedule follow-up check points to ensure that your program is working. Monitor sales and schedule more training when needed. Check the registrations to ensure contracts are being ordered, and review claims to ensure failed equipment is being claimed.
SALES TRAINING CURRICULUM
SALES TEAM TRAINING OVERVIEW
OEM Limited Warranty
Enhancements of Protection Plans
Proposals what to say & what to NOT say
Maintenance Programs
Claim Requirements
Managing Customer Expectations
ADMIN TRAINING CURRICULUM
ADMIN & TECHNICIANS TRAINING OVERVIEW
Pricing & Sales Plan Review
Dealer Portal Account Setup
Registering orders
AP Billing
Agreement Contract Creation
Coverage Effective Date & Offering Window Period
Claim Submission & Requirements
Claims Status Approvals
Coverage Re-offer Content
Customer Support